As experience has shown around the world, entrepreneurship education is most impactful and successful when young people learn from role models that they can identify with. To date, professors in most educational institutions in Central- and Eastern European countries are lacking modern, local and relevant entrepreneurship teaching materials and success stories that could cater to their needs and nurture young people in the right way so they can become successful entrepreneurs.

One of the main objectives of the New European Champions-project is the development of such teaching materials for a more realistic entrepreneurship education. This could be facilitated by introducing local case studies into the curricular, and in the future involving the entrepreneurs in classes to deliver a personal touch of inspiration. Under the umbrella of the New European Champions-initiative, local academics from the EFER network will develop 15 extensive case studies that are based on the international experiences of the entrepreneurs we have chosen. Those materials will be subject to the highest quality standards and undergo a professional writing process that is facilitated by some of the most experienced case writers.

We aim that this collection of cases will be published in a Book, available to universities and entrepreneurship organisations across Central- and Eastern Europe, but even beyond. Those cases can be taught in English as well as well as in the local languages. We believe that this publication will pioneer a new wave of European cases and teaching methods to be used at universities and showcase real-life role models to students and executives.